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Twitch, Amazon Ads Launch Fortnite Game ‘The Glitch’ as New Marketing Opportunity for Brands Including Domino’s, Peloton
Amazon Ads is launching a new experience on gaming platform "Fortnite" that will offer marketing opportunities to brands and streaming on Twitch.
Amazon Ads is launching a new experience on gaming platform “Fortnite” that will offer marketing opportunities to brands and have guaranteed promotion through Amazon-owned streamer Twitch. By climbing to the roof and engaging in a ‘pizza party,’ their health and shields will be fully restored – allowing them to get back into the action and giving a powerful connection to the brand’s product.” “When we created ‘The Glitch,’ the number one priority we had was to make it a strong core game that people will actually play, stream, share, and then have longevity,” Amazon Ad’s head of brand partnership studio Andrea Garabedian told Variety.
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