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Tving Plays Catchup in Korea’s Still-Growing Video Streaming Market – Report
Tving edged closer to market leader in the still-growing South Korean video streaming market in the first half of the year, according to a new study.
A new report from research and consultancy firms AMPD and Media Partners Asia showed the Korean subscription video-on-demand market growing by 705,000 subscribers to reach 20.8 million by the end of June. “Local content captured 77% of premium VOD category engagement and 75% of customer acquisition in [the first half], with key drama and variety hits from Tving, Netflix , Coupang Play and Disney+. An abundance of local drama and variety releases across major VOD platforms drive viewership, with over 200 titles contributing to 80% of Korean content demand,” said Dhivya T, lead analyst and head of insights at AMPD.
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