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Tving Gaining On Netflix In Korea’s Premium Streaming Sector, Says Report
Tving led subscriber growth in the first half of 2024, although Netflix remains the key streaming industry leader, according to an MPA report.
Overall, the Korean SVOD market added 705,000 net new subscribers in H1 to total 20.8 million by end-June, according to AMPD, the digital measurement platform owned and operated by Media Partners Asia (MPA). “Local content captured 77% of Premium VOD category engagement and 75% of customer acquisition in 1H 2024, with key drama and variety hits from Tving, Netflix, Coupang Play and Disney+,” said Dhivya T, Lead Analyst & Head of Insights at AMPD. “An abundance of local drama and variety releases across major VOD platforms drive viewership, with over 200 titles contributing to 80% of Korean content demand in 1H 2024.
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