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TV’s New Big Four: Netflix, YouTube, Disney and Amazon Dominate as Streaming Wars Enter New Phase
Netflix, YouTube, Amazon and Disney are the Big 4 of streaming platforms, and each have their own advantages, guest columnist Hernan Lopez writes.
Netflix has continuously expanded their product offering —from licensed content to first-run originals, multiple languages, unscripted series, now live. And uniquely, Prime Video drives spending across Amazon, turning it into a marketing engine for a $500 billion consumer business — one that’s positioned to become profitable on its own. Consumer behavior will evolve, and each battle will require different strengths, Those who understand Streamonomics will have the highest chance of building sustainable value —whether they’re one of the Streaming Four, or someone who competes with, partners with, sells to, or invests in all of the above.
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