Get the latest gossip
TV Titans Scorecard: Here Are the Major Players in Upfront Ad Sales
After recent turnover, media buyers will be doing business with a number of new faces in this year’s upfront advertising sales market.
Marshall enters the upfront world with the Paris Olympics and the 50th season of “Saturday Night Live.” He’s also steering NBCU into the future with a focus on new kinds of data-informed buying patterns. The subscriber base for Netflix’s ad-supported tier continues to grow, but buyers contend the numbers are too small for a significant ad investment and suggest the streamer may focus more intently on bespoke sponsorships and product placement. A new primetime sports schedule on TruTV, ad-supported streaming on Max and the robust following of HGTV and Food Network could help dispel concerns over the state of viewership at some of the company’s secondary cable properties.
Or read this on Variety