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TV News’ Big Squeeze: Suddenly, Local and National Anchors All Play for Same Team, Stream and Screen
Local and national anchors are increasingly prodded to work together as CBS, NBC and ABC cut costs and increase news content in the streaming era
Over a three-week period, correspondents from WBAL in Baltimore, WDAN in Dayton, Ohio and WOWT in Omaha, among others, visited 64 drugstores in 15 states and Washington, D.C., all to determine whether the nasal spray that can help reverse the effects of an opioid overdose could be found easily by those who might desperately need it. “CBS Sunday Morning,” long a bastion for familiar contributors such as Mo Rocca and Lee Cowan, recently featured a report from Jennifer Mayerle of WCCO in Minneapolis, who visited the Greyhound Bus Museum in Hibbing, Minnesota. “We expect the two primary contributors of local TV broadcasters’ revenue — retransmission and core advertising — will modestly decline over the next few years,” says Rose Oberman, media and entertainment director for S&P Global Ratings, in a recent research note.
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