Get the latest gossip
TV News Aims to Solve Digital Mystery: Can True Crime Shows Thrive on TikTok?
CBS News has boosted efforts to promote true-crime show '48 Hours' on TikTok in a bid to draw young viewers to a program available on many platforms
The view from CBS News is that clips on TikTok push a younger cohort to seek out the show, which is available not only on Saturday nights but also on cable and via streaming services such as Pluto and Paramount+. CBS News has devoted a three-person team to creating “48 Hours” TikTok clips, some of which might be three to six minutes in length – an eternity on the short-form video service. The social-media team typically meets with “48 Hours” producers to identify the most engaging elements of a new case and to ensure nothing in the TikTok vignettes is off tone.
Or read this on Variety