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Tubi Launches New Ad Capabilities, Including “Wrappers” For Movie Studio Marketers
Tubi launched new ad products including "Wrappers," for movie studio marketers looking to wrap their messages around the streaming service's programming.
The Fox Corp. subsidiary made the announcements Tuesday at a NewFronts presentation to advertisers, which started with a rah-rah opening by Deion Sanders and Rocsi Diaz. Sanders, the University of Colorado football coach and NFL Hall of Famer, co-hosts Tubi’s weekly talk show We Got Time Today. “Today is an exciting step forward as we continue to create innovative solutions for brands to connect with viewers who have significant and growing purchasing power.”
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