Get the latest gossip
Tubi Gets New Logo, Sonic Brand ID as It Gears Up for International Expansion
Tubi refreshed its logo and added a new sonic brand ID as the Fox Corp.-owned streamer preps to expand into new international markets.
The new Tubi logo features a purple background, dubbed “Turple” by the company, with the brand name emblazoned in “Hello Yellow,” which represents “the thrill of discovery,” VP of design Simone Magurno said. The company last fall hired David Salmon, former CTO of Endeavor Streaming, as EVP and managing director of international to head up the expansion. Tubi’s growth is strongest among young, multicultural audiences, Parlapiano said, and the new branding is meant to underscore that the AVOD platform is “fun, bold and engaging.”
Or read this on Variety
