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Trump’s FTC Places Condition on Omnicom’s $13.5 Billion IPG Acquisition That Would Bar Agencies From Boycotting Media Based on ‘Political or Ideological Viewpoints’
The FTC issued an unusual order related to Omnicom's deal to acquire IPG that would ban the agencies from boycotting outlets based on 'viewpoints.'
The Federal Trade Commission, currently led by Trump-appointed chairman Andrew Ferguson, announced an unusual proposed order that would “resolve antitrust concerns” related to Omnicom ‘s deal to acquire the Interpublic Group of Companies (IPG). “Websites and other publications that rely on advertising are critical to the flow of our nation’s commerce and communication,” said Daniel Guarnera, director of the FTC’s Bureau of Competition. The FTC’s action today prevents unlawful coordination that targets specific political or ideological viewpoints while preserving individual advertisers’ ability to choose where their ads are placed.”
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