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Trump Tariffs: Australia Holds Firm on Local Content Quotas Despite U.S. Trade Pressures
Australian Prime Minister Anthony Albanese has doubled down on the government's commitment to implement local content quotas for streaming platforms.
Deaner, however, welcomed the Prime Minister’s firm stance, acknowledging the “enormous pressure” Australia has faced from the U.S., particularly from the Motion Picture Association, which he claims has tried to “resist, delay, and read down the local content rules.” The Media Entertainment & Arts Alliance (MEAA) has taken an even stronger position, with chief executive Erin Madeley calling for the next federal government to mandate that streaming services invest 20% of revenue derived from Australian audiences back into local content production. In a dramatic escalation of rhetoric, Albanese didn’t mince words when addressing Trump’s tariff bombshell, lambasting the 10% levy on Australian exports as “totally unwarranted” and pointedly declaring it was “not the act of a friend” — language that signals a potentially rocky road ahead for U.S.-Australian trade relations as both sides dig in on their respective policy positions.
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