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Troye Sivan’s Grindr Ad Campaign Pays Tribute To Madonna’s ‘Truth or Dare’ & Supports LGBTQ Filmmaking
Juxtapose Studio co-founder Luke Anderson tells Deadline he's reinvesting earnings from Troye Sivan's Grindr campaign into LGBTQ filmmaking.
He credited Tristan Pineiro, Grindr’s SVP Brand Marketing + Comms, with coming up with the concept, “something reminiscent of Madonna’s Truth or Dare, the iconic Barcelona scene where there’s the gay kiss and how Troye’s current relationship sort of mirrored that in an interesting way.” Documenting her controversial 1990 Blond Ambition World Tour, Truth or Dare served as an intimate behind-the-scenes look at Madonna’s relationships with her dancers, crew, friends and family, as well as then-boyfriend Warren Beatty. Juxtapose has put $25,000 from the campaign toward writer and actor Andrew Chappelle ‘s (Broadway’s Hamilton, The Tick, Blindspotting) upcoming short I’m Gonna Kill You, with matched funding from Google exec and film financier Kate Aitken.
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