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Troy Carter Predicts Synthetic Artists Will Be the Next Big Revenue Generator in Music
Artist holograms are music's next big revenue generator, said Troy Carter during a panel at the inaugural Trapital Summit in Hollywood.
At a panel titled “The Future of Streaming” at the inaugural Trapital Summit in Hollywood on Thursday (Oct. 3), Carter said he does not believe audiences will be able to tell the difference between physical artists and their holographic images in the coming years — and that those lifelike holograms represent the next big revenue generator in music. The bold prediction from the former Spotify executive stemmed from Trapital founder and moderator Dan Runcie ’s question about what will replace streaming in the music consumption hierarchy as the technology reaches its saturation point. The discussion followed Carter’s thoughts earlier in the panel on where the music industry needs to be placing its energy now that, in his words, the trend of signing artists from TikTok is “starting to crumble.”
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