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Travis Kelce’s Super Bowl ‘Viva Las Vegas’ Scored a Payday for the Song
Travis Kelce's Super Bowl "Viva Las Vegas" singing performance paid song royalties to the rights holders behind the Elvis Presley classic.
It was when Chiefs tight end Travis Kelce, during the trophy ceremony after the game, belted out an impromptu, raggedy chorus of “ Viva Las Vegas ” on the CBS broadcast. Late-night talk shows airing Kelce’s version would have to pay for a “previewing synch license,” according to Bratton, which would lead to a negotiated fee as opposed to the ephemeral use royalty payment. Written for the Presley film of the same name, “Viva” has come to symbolize Las Vegas glamor-and-gambling culture and has been covered by Bruce Springsteen, Dead Kennedys, ZZ Top and Shawn Colvin.
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