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Travis Kelce Wears Taylor Swift-Inspired Friendship Bracelet as He and Jason Kelce Take Over Cannes

While in Cannes, Travis and Jason Kelce discussed how Travis' relationship with Taylor Swift has shifted their podcast's demographic.

- Gigi Iorio/SplashWhile speaking on a panel at the event, Travis shared how the original vision for the sibling's podcast was to remove the mask from the football helmet and get people to see their personality and who they are. Jason, 36, described the experience as "fun," highlighting the importance of staying true to both their new fans and the loyal listeners who supported them before Travis, 34, began his high-profile romance with Swift. "We want to be careful to stay loyal to the people that have tuned in from day one," Jason said, acknowledging that many of their original listeners "are diehard football fans" seeking football-related content on the show.

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