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Transmedia Studio Iconic Arts Launches in L.A. and Tokyo at $20 Million Valuation With Advisers Eric Roth, Will.i.am (EXCLUSIVE)


New transmedia company Iconic Arts launched Tuesday with $3.1 million in financing at a $20 million pre-seed valuation.

Iconic Arts, which has opened offices in both Los Angeles and Tokyo, is founded by Steven Haddadian, Alec Roth, Matthew Medney, Mo Yazdani and Jack Sheehan. The studio has hired in-house counsel Aric Jain, who most recently worked at Wilmerhale, to team with Lew, Mattmann and California lawmakers “to help draft bills for the ethical applications of AI within IP development.” “We are applying a Silicon Valley approach to the hit-driven models of Hollywood and gaming studios, cutting costs and risks in developing original IP, with timeless storytelling at the heart of our business,” Haddadian said.

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