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Toys “R” Us Reality Competition Series In The Works At Fox
EXCLUSIVE: Toys “R” Us is getting into the reality television business. The toy store is developing a competition series Toys “R” Us Family Faceoff – with Fox Alternative Entertainment. The company is working on the project via its Toys “R” Us Studios division and has teamed up with Known Originals, which is behind Netflix’s Jeen […]
Its studios division was responsible for an ad, created using OpenAI’s Sora tool, that went viral earlier this summer. Toys “R” Us President Kim Miller Olko will exec produce with Known’s Brad Roth and Ross Martin. “The name Toys “R” Us carries a deep cultural meaning and can inspire breakthrough storytelling for audiences of all ages,” added Brad Roth, President, Known Originals.
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