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Toyota’s Super Bowl Ad Relies on Car Challenges, Not Famous Faces
Toyota decided just weeks ago to run a Super Bowl commercial, and is betting on a spot that has no celebrities or special effects.
While many big game marketers are relying on famous faces such as Peyton Manning, Tina Fey, Kate McKinnon, Chris Pratt or LL Cool J to capture viewers’ attention this Sunday, Toyota is making a late drive into Super Bowl LVIII with a new ad that lets its new Tacoma speak for itself (more or less). CBS had declared in November that it was “virtually sold out” of Super Bowl inventory, but then the inevitable happened: someone who had signed up to buy time reversed the decision, according to people familiar with the matter. Toyota realized it had a lot of elements in place that would help boost a Super Bowl ad, including a deal struck in October that makes it the official automotive sponsor of the NFL.
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