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Toyota Unveils Futuristic Anime Series, ‘GRIP’ (Exclusive)
Centered around a Gazoo driver "taking on the evil of soulless automated driving," the five-episode series will be released weekly beginning Feb. 26.
Intertrend Executive Director of Strategy/Creative Matthew Choy calls anime the “perfect conduit for this audience, leveraging a storytelling platform that wasn’t an usual, expected ad campaign.” Per a series description, the full-throttle anime series begins at a time “when the thrill of driving has been all but extinguished” by SynthCorp, with Dr. Synth controlling a “vast fleet of cookie-cutter vehicles, which he has successfully persuaded the public to perceive as safer, more efficient and will lead to a more controlled society.” Of course, not everything is as it appears, and Kang — and his track-built GR Corolla, natch — must (literally) race around the clock to rescue the city from impending doom. Created by Intertrend, GRIP’s crew includes Executive Producer Frank Mele ( Beats, Rhymes, and Life: The Travels of a Tribe Called Quest), and Supervising Director Jae Woo Kim ( Blood of Zeus, Tron: Uprising, Ben10 Omniverse).
Or read this on Variety
