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Tour De France Highlights Could Remain On Free-TV In The UK; Warner Bros. Discovery Was The Only Bidder For UK Rights To Cycling’s Premier Event
Tour de France Highlights Could Air on UK Free TV After Warner Bros. Discovery Rights Deal
ITV, meanwhile, is understood to have not made a play for the UK rights with its current deal ending after the 2025 edition of the historic race. Cycling has moved into the mainstream in the UK, boosted by a large haul of medals at several Olympic Games and three British Tour de France winners: Bradley Wiggins, Chris Froome and Geraint Thomas. There has been widespread concern that ITV losing the rights to cycling’s blue ribband event, which takes place every July, will have a huge detrimental impact on the sport in the UK with fans bemoaning the idea that they will need a pay-TV subscription to see the Tour.
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