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Tough Times, Hard Techno: Inside the Rise of Sara Landry
"I find myself wanting to do things that are more commercial than what a lot of people may think techno can be," says the producer.
Either way, the effect contributes to the witchy and so-called “high priestess of hard techno” persona the American-born, Netherlands-based producer has developed, although the veil is kind of pierced when a delivery guy rings the doorbell of her place in Amsterdam. With it all, Landry is making “hard techno” — a genre that’s existed largely in the underground and at festival side stages since developing in Northern Europe in the early ’90s — a dark horse entry in the mainstream live dance music market. Of course dance music has existed as an escape since its origins, with mainstream EDM offering this same space and freedom to the masses not by acknowledging bad things in the world but by pumping out feel-good anthems that made it possible to momentarily pretend they weren’t there.
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