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Total TV Use Hit 4-Year High In January Thanks In Part To Peacock-Only NFL Playoff Game, Nielsen Says
Overall TV use in January hit a 4-year high, according to Nielsen, as a NFL playoff game drove streaming to a new single-day record.
Overall TV use in January hit a 4-year high (not counting the early pandemic months of 2020), Nielsen said, as new originals and an NFL playoff game helped streaming set a single-day record. January 13 was the most-streamed day in history, with 40.8 billion viewing minutes, a chunk which came from the Kansas City Chiefs-Miami Dolphins wild-card playoff game. For the first time since May 2023, the top streaming title was an original, as Netflix’s Fool Me Once racked up 6.5 billion viewing minutes over the course of the month.
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