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Top Takeaways From Variety’s Entertainment Summit at CES 2024
Here are key takeaways from the Variety Entertainment Summit at CES 2024 full-day event, held Jan. 10 in Las Vegas.
The future of media, tech and advertising — both their promise and peril — was the topic of the day at the Variety Entertainment Summit at CES 2024, held during the technology industry’s huge annual confab in Las Vegas. : Jed Dederick, chief client officer at demand-side advertising provider The Trade Desk, acknowledged the complex challenge of reaching viewers given the massive proliferation of digital platforms. Pictured above (l. to r.): Disney’s Rita Ferro, Warner Bros. Discovery’s Jon Steinlauf, Netflix’s Amy Reinhard and NBCUniversal’s Mark Marshall on a panel at the Variety Entertainment Summit at CES 2024
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