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Top Media Buyer GroupM Names Sharb Farjami North America CEO
GroupM, the media investment arm of ad agency giant WPP, has named Sharb Farjami as its North America CEO. Farjami replaces Kirk McDonald, whose exit was announced last October. He succeeds Mindsha…
“Sharb is a hands-on, collaborative leader and a brilliant thinker about the issues shaping the future of our industry,” GroupM Global CEO Christian Juhl said in a press release. “He brings a diverse range of industry experience to the role having worked both agency and publisher-side in multiple markets around the world and his success leveraging the best of the GroupM platform to drive advantages for Wavemaker’s clients is a model for the future of our organization.” “GroupM is well positioned to help our clients in North America do more with their media investments, elevate the role of marketing, and ultimately exceed their business objectives,” the exec said.
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