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Top Hollywood Execs Discuss How They Create the Trends of Tomorrow: ‘You Gotta Be Taking Massive Risks All the Time’


Industry-leading executives joined Variety's Entertainment and Tech Summit to discuss entrepreneurship and creating the trends of tomorrow.

Justina Omokhua, SVP at Parkwood Entertainment, Beyoncé’s media, management and production company, said decision-makers need to ask three questions: “Is the thing that I’m trying to do new, is it novel, is it innovative? Launching an untested project requires not just intestinal fortitude but investment, and the cost of capital is coming down, said Judy Tu, SVP and senior relationship manager in City National Bank’s entertainment division, citing the Federal Reserve’s recent interest-rate reduction. Mustard closed the discussion by sharing his excitement for the potential creative avenues opened by the future of smartphone and artificial intelligence technology once available to the general public.

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