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Toonz Media Group & Driver Studios Team For Kids Series ‘The Blahs’
EXCLUSIVE: Toonz Media House and New York's Driver Studios have teamed for 3D-animated kids series The Blahs.
Driver Studios will use a proprietary data tool so the show’s creators can evaluate engagement to determine themes that attract viewers and inform plots in future episodes. P Jayakumar, Chief Executive Officer of Toonz Media Group said the kids TV industry “is at a deep and complex turning point that will require new innovations and approaches for long-term growth,” adding: “Driver Studios’ data-driven approach and success in developing IPs powered by new technologies aligns with Toonz’ strategy to advance into building IP in the new ecosystem of choice, YouTube, for parents and kids, ages 2-12, where content discovery is happening today and will increase in the future.” Wait added: “The entertainment industry is at a point of transformation, and we fully expect to see YouTube and connected TV platforms continue to accelerate in popularity with viewers.
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