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Today host Hoda Kotb left horrified by Jenna Bush Hager's bizarre on-air act after begging her: 'Don't do it'

Hoda, 60, and Jenna, 42, were testing out a new perfume from US franchise Auntie Anne's, which is a scent based on their famous buttery pretzel, when the latter made a rather unexpected move.

Hoda Kotb was left visibly horrified on Friday morning when her Today cohost, Jenna Bush Hager, displayed some rather bizarre behavior involving a pretzel live on air. The duo were testing out a brand new perfume from US franchise Auntie Anne's, which is a scent based on their famous buttery pretzel, when mother-of-three Jenna decided to start rubbing herself with the doughy snack. As Jenna warned viewers at home, 'Don't do it,' Hoda quickly moved the conversation along as the duo started discussing a beauty product launched by another food franchise, Chipotle.

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