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Toby Byrne Will Succeed Peter Olsen at A+E Networks Ad-Sales Chief
Toby Byrne will succeed Peter Olsen as as-sales president at A+E Networks, effective in February
“With his collaborative approach and dedication to impactful partnerships, Toby will continue driving success in our rapidly evolving industry. Under his aegis, A+E was among the first media companies to guarantee business outcomes for advertisers, a concept that has gained more traction in recent years as Madison Avenue tries to harness the interactive nature of streaming video. Before joining A+E, Byrne was president of ZEFR, a technology company that helps advertisers target and measure audiences on YouTube, Meta and TikTok.
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