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Toby Byrne Joins A+E Networks’ Ad Sales
Toby Byrne, a former ad sales chief at 21st Century Fox Corp., is joining A+E Networks ad sales department in a senior role
“Under Peter’s leadership, A+E Networks has always enjoyed the reputation as being the best, most data and ad tech-forward–and highest-level white glove client service–in the entire media landscape. Nesvig cut a legendary figure in the industry, serving as a kind of adult in the room as younger programmers worked to turn Rupert Murdoch’s late-1980’s vision of launching a fourth broadcast network to compete with ABC, NBC and CBS. During Byrne’s tenure, Fox devised some eye-popping ad pacts, including one that embedded Pepsi products into a multi-episode plotline of the popular drama “Empire.”
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