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TKO President Calls Bob Iger A Sports Freak, Hopes UFC Stays With Disney/ESPN – “They’ve Shown That They Do It Best”
With the UFC’s long-term deal with ESPN set to expire, TKO President and former ESPN executive Market Shapiro says the MMA league led by Dana White hopes to ink a renewal with Disney.
And, when I worked at ESPN, there wasn’t a Monday morning I didn’t get notes on sports content for the weekend while he was running Disney. There has been a surge of interest in live sports, which can still drive ratings and advertising amid the steady decline in linear television. TKO Group, which holds the UFC and WWE, was spun out about a year ago by Endeavor, where Shapiro is also president and chief operating officer.
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