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TKO Launches Boxing Promotion Partnership With Saudi Arabia’s Turki Alalshikh, Sela Group
UFC and WWE parent TKO Group has jumped into boxing, inking a partnership with Saudi Arabia in a deal with Turki Alalshikh and Sela for a new boxing promotion.
Sela, which is owned by Saudi Arabia’s Public Investment Fund (PIF), has played a pivotal role in promoting and delivering some of the biggest international boxing events in recent years, including Terence Crawford vs. Israil Madrimov in Los Angeles, and Anthony Joshua vs. Daniel Dubois at Wembley Stadium, which set a new UK attendance record. The company is also lead sponsor of Newcastle United Football Club and has delivered projects such as Riyadh Winter Wonderland, Formula E, and the Italian Super Cup. TKO said further details about the new boxing promotion, including fighter signings, fight schedules, venues and host locations will be revealed in the coming months.
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