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TKO Group Will Acquire PBR, IMG and On Location From Majority Owner Endeavor in $3.25 Billion Deal
Endeavor is transferring several sports assets -- including PBR and IMG -- to TKO Group, the holding company of WWE and UFC.
Ari Emanuel’s Endeavor is transferring several sports assets — including the Professional Bull Riders — to TKO Group, the holding company of WWE and UFC. Within TKO, they will help power the growth of our revenue streams and position us to capture even more upside from some of the most attractive parts of our sports ecosystem: media rights, live events, ticket sales, premium experiences, brand partnerships, and site fees. The company packages and sells media rights and brand partnerships, and provides strategic consultancy, digital services and event management for more than 200 rightsholders.
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