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Tinashe Reflects on the Runaway Viral Success of Summer Anthem ‘Nasty’: ‘Ten Years Later, Who Would Have Thought?’
R&B singer Tinashe reflects on the viral success of her summer anthem 'Nasty,' her first certified solo hit in a decade.
6 on the R&B Digital Song Sales chart, and is yet to hit other tallies — it’s become a cultural event, memeified across social media and, if the cards are played right, could be a potential summer smash. “I noticed a difference almost immediately because I started getting hit up by my peers, and I feel like people see my content all the time but it’s very rare I’ll get a DM from Meghan Trainor being like, ‘I love that song,’ or Kehlani or Tyla,” she says. The 31-year-old’s journey to now has been a lesson in perseverance marked by start-stops, outside pressures to change her artistic vision, and a highly competitive musical climate where her experimentation and divergence from genre norms branded her an outlier.
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