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Timothée Chalamet’s red-carpet ride adds to Lime bikes’ fashion credentials
Actor’s premiere entry shows how the electric rental bikes have shifted gear from everyday commuter transport
That Timothée Chalamet turned up to the London red carpet of A Complete Unknown on a Lime is a new high for the clunky electric bikes, which in recent years have shifted gear from quotidian to cool. “Given that the director who worked on the live stream, Aidan Zamiri … posted a series of BTS [behind the scenes] stories around the bike on the day, I would presume that this was a constructed moment designed to amplify the noise around the premiere in a London-specific manner.” The company’s cultural moment has been brewing, catalysed by young male celebrities such as Harry Styles, Paul Mescal, Leo Woodall and Jonathan Bailey choosing its bikes for trips round the capital.
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