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Time to Speed It Up? Country Radio Programmers Ponder Shorter Life Spans of Singles
Country radio programmers consider brining back shorter life spans of singles to match the faster pace of streaming and social media.
The conversation took place as the country industry again reevaluates its tactics and relationships at the annual seminar, founded as an event for broadcasters and labels that has expanded in recent years to include streaming-related panels. This year’s event has already featured performances by Brothers Osborne, Jelly Roll, Jordan Davis, Avery Anna, Old Dominion, Dylan Schneider and Brad Paisley, who apologized to programmers who had to wait in single-digit wind chill for entry into the Ryman Auditorium at the Universal Music Group Nashville lunch on Feb. 20. “If you just take conventional wisdom constantly, you create narratives and biases in your own head and you’ll bore the audience to death,” Bonneville/Denver director of operations Brian Michel said during “Sound Off: What Is ‘Mainstream’ Country?” on Feb. 20.
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