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Timbaland Becomes Strategic Advisor for AI Music Company Suno

Timbaland will be involved in the "day-to-day product development" at the controversial AI music start-up, which was sued by the major labels.

News of the deal comes four months after the three major music companies collectively sued Suno (and competitor Udio) for alleged infringement of their copyrighted sound recordings “at an almost unimaginable scale.” Suno also said it had been working closely with a team of advisors, including 3LAU, Aaron Levie, Alexandr Wang, Amjad Masad, Andrej Karpathy, Aravind Srinivas, Brendan Iribe, Flosstradamus, Fred Ehrsam, Guillermo Rauch and Shane Mac. Then, Billboard broke the news on June 20 that the major labels were weighing the idea of a lawsuit against Suno and Udio, alleging widespread copyright infringement of their sound recordings for the purposes of AI training.

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