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Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on Blockbusters Like ‘F1’ is About More Than Selling iPhones
Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on 'F1.'
Cue and Cook both observe that 2025 marks the first time in the service’s history that it will roll out a carefully planned full-year slate without the extra burden of managing around a global pandemic or the two strikes in 2023 that blew a six-month hole in production pipelines. More so than Silicon Valley neighbors like Google and Facebook, Apple has put its money and its reputation on the line to produce TV series and big-budget movies like 2023’s “Killers of the Flower Moon,” Martin Scorsese’s $200 million, three-and-a-half-hour period epic. The service’s run of late — Seth Rogen’s “The Studio,” Jon Hamm-starrer “Your Friends and Neighbors,” Season 2 of “Severance,” Jason Segel and Harrison Ford in “Shrinking,” Gary Oldman in “Slow Horses,” Cate Blanchett in “Disclaimer,” Kristen Wiig and Carol Burnett in “Palm Royale,” Joel Edgerton and Jennifer Connelly in “Dark Matter” — has been particularly strong.
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