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TikTok, Meta And Snap Topline NewFronts Lineup As Amazon And Peacock Leave The Stage
The lineup for this spring's NewFronts has been finalized, with TikTok, Meta Platforms and Snap providing high-profile tech presence.
The lineup for this spring’s NewFronts presentations to ad buyers has been finalized, with TikTok, Meta Platforms and Snap providing high-profile tech presence as Amazon and Peacock take a step back. NBCUniversal, meanwhile, is not taking part in the NewFronts, choosing instead to shine a light on Peacock at last month’s One24 ad tech gathering and at its main upfront on May 13. For all participants, this year’s NewFronts and upfronts will be free of the challenging optics, safety concerns and logistical hurdles posed by the 2023 writers strike.
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