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TikTok Undercuts Artists With Claims of ‘Free Promotion.’ It’s the Oldest Trick in the Book (Guest Column)
TikTok undercuts artists with its claims of "free promotion," says SoundExchange president and CEO Michael Huppe.
Using the same argument as radio broadcasters, TikTok claims its platform provides “free promotion” to artists, and it’s therefore trying to undercut what they pay for the use of their music. As a result, about one-third of the most popular recordings on TikTok, including music from Taylor Swift, Justin Bieber and Billie Eilish, are now unavailable on the platform. (It also seeks to protect artists from the harmful effects of unregulated AI and encourages online safety protocols for users, two things all of us should support.)
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