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TikTok Uncertainty Is Benefitting Snapchat, Says Snap CEO, As Advertisers And Creators Make Contingency Plans
Snapchat parent Snap beat quarterly estimates as it swung to a profit, daily active users hit 453 million and revenue rose. It's working on an in-house AI model and Super Bowl activations.
More than one billion Snaps were shared publicly on Snapchat every month in Q4 “from our community, creators, and media partners,” the company said. The numbers hit as the social media company earlier today unveiled an AI text-to-image research model for mobile devices that will power some of Snapchat’s features in the coming months as well as new activations for Super Bowl LIX, including themed Lenses. “Snap has a long history of research excellence in model optimization and efficiency,” the company said in a blog post.
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