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TikTok UK Boss Dominic Burns On Deepening Ties With UK Film & TV Biz, Cannes Film Festival Partnership & Safeguarding Users
TikTok announced plans to deepen its ties with the British film and TV industry at an event hosted with BAFTA this week in London.
Netflix recently used Spotlight, which launched in the U.S. in August 2024, to build hype around Black Mirror, with the TikTok account for Charlie Brooker’s drama reaching more than 400,000 followers in less than two weeks. DOMINIC BURNS: Entertainment is one of the biggest categories on TikTok, and the thing I love about how Spotlight has been developed is that we’ve identified and assessed a pattern of behavior that is quite specific to our platform. A second thing is the ability to identify these fan pieces of content and apply an anchor link that directs you straight back to the box office and to streaming platforms, so that it becomes genuinely beneficial eyeballs that you can attribute to TikTok.
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