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TikTok Testing Album Pre-Saves: Report

TikTok is testing album pre-saves, according to a new report. Pre-save campaigns on social media are an increasingly important part of roll-outs.

Artists urge their fans not to just watch and comment on their latest videos, but to take the extra step of clicking a link, logging into their streaming service of choice and pre-saving a track so it will be added to their personal libraries when it comes out. Completing a pre-save is not a passive activity; since it takes extra work from fans, it has often been viewed in the music industry as a crucial sign of their commitment — and an important predictor of future streams. It also fits with TikTok’s recent emphasis on its “Add to Music App,” which enables users to save a track they discover on the platform to their preferred streaming service with relative ease.

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