Get the latest gossip
TikTok Launches ‘Spotlight’ to Let Entertainment Marketers Tap Into Fan Content; Warner Bros. Touts Results of ‘Dune 2’ Campaign
TikTok Spotlight, a new way for Hollywood marketers to reach users on the app, was used by Warner Bros. to promote 'Dune 2.'
This week, the app is widely launching TikTok Spotlight, a new promotional solution that lets movie studios, networks and streamers piggyback on content in the For You feed that’s related to a specific title or franchise. How it works: TikTok Spotlight identifies applicable videos on the platform (using machine learning as well as human reviewers) and attributes an anchor link to the marketer who’s purchased a campaign through the program. Using the feature, he said, “we’ve been able to organically amplify our reach, engage with a diverse audience, and create authentic connections around our films, generating dynamic conversations and user-generated content that elevate the social buzz around our movies.”
Or read this on Variety
