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TikTok Expands ‘Pulse’ Offerings For Advertisers, Adding Warner Bros. Discovery As A Partner

TikTok is taking the wraps off new offerings for advertisers even as its future ownership and operations in the U.S. are in flux.

While it continues to be wildly popular, regularly used by 170 million Americans, TikTok faces an uncertain future amid scrutiny of its ownership by China-based ByteDance. After a court ruling forcing the parent company to divest the U.S. assets of the short-form video app, a deadline for the transaction was delayed until June 19 by President Trump. Live Nation’s The Submix, Beauty Month: Game Face and the Las Vegas Grand Prix are among the events involved in the packages.

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