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TikTok Effect: New Report Says Artists See Double-Digit Lift in Streams After Viral Peaks
TikTok's second annual "Music Impact Report" touts its "added value to artists and the music industry."
The platform aims to quantify this effect in its second annual Music Impact Report, released on Thursday (Feb. 13): On average, “an artist can expect an 11% increase in on-demand music streaming over the course of the three days following a peak in TikTok total views.” In his statement, Obermann said the “add to music app” “is already positively influencing artist success and chart placements, and the most exciting thing is that we are just getting started.” In this photo illustration, a TikTok logo is displayed on an iPhone on February 28, 2023 in London, England.
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