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TikTok Debuts New Tool For Hollywood To Drive Engagement, Says “Studios Will Never Miss Another Opportunity”
TikTok Spotlight is a new promotional solution to drive community engagement around upcoming releases and library content.
The wildly popular social media app calls Spotlight a promotional solution that drives community engagement and makes it easier for studios to harness around upcoming releases and library content. It spots developing trends and the conversations in real-time, TikTok said, “ensuring studios will never miss another opportunity to meaningfully engage with their fandoms.” They can see how their IP is being used and decide which content to protect and which to offer copyright cooperation. “By leveraging TikTok Spotlight, we’ve been able to organically amplify our reach, engage with a diverse audience, and create authentic connections around our films, generating dynamic conversations and user-generated content that elevate the social buzz around our movies.”
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