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TikTok and Variety Preview the Future of Gaming Trends and Storytelling With Riot Games, Warner Bros and More at Inaugural Joint Leadership Summit
Gaming execs, social media heavyweights met with Hollywood insiders to discuss the intersection of video games, hollywood and TikTok.
Jenny Maas, Neil Druckmann, and Cynthia Littleton, Co-Editor-in-Chief, Variety speak onstage at the “Strictly Business” live podcast taping during Gaming on TikTok Leadership Summit. Andrew Wallenstein, president and chief media analyst of Variety Intelligence Platform, set the stage with a deep dive into the economic drivers fueling the gaming sector’s explosive growth. TikTok discovered three key themes in a recently conducted study commissioned in partnership with Ipsos and Dentsu that helped answer the question, “How can we maximize our return on creative.” The first was about brands embracing “creative bravery.” “You need to be creating content that is educational, entertaining, inspiring, informative, you need to offer your audiences something of value,” Lahens said.
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