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TikTok and Universal Music Group Settle Royalty Dispute With New Licensing Agreement
TikTok and Universal Music Group have settled a royalty dispute to bring the latter's music back onto the platform.
As part of the agreement, the companies stated that they will “deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI.” For the past five years, TikTok has been the single most influential music-discovery and promotion vehicle, and music companies have badgered their artists to become active or “viral” on the platform, leading some to spend their own money in an effort to do so. It seems likely that the combinations of the bigger struggle on TikTok’s horizon, and unsteady support for UMG’s move (not to mention its apparent exception for Swift) led both companies to cut their losses and stand down.
Or read this on Variety