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TikTok and Netflix Reigned Supreme in 2024, With Latin America One of Their Highest Growth Regions, Omdia Research Estimates (EXCLUSIVE)
TikTok and Netflix on Top in 2024, as Latin America Grows According to Omdia Research
As revealed by Omdia ’s Senior Research Director María Rua Aguete at a Content Americas panel, it surpassed 1.9 billion monthly active users globally, with 145 million in the U.S. alone. “Should a TikTok ban occur, it’s likely that millions of users would increase their engagement with YouTube and Meta platforms, Facebook and Instagram, rather than switch to new apps. While TikTok, Facebook and Instagram usage “remains heavily mobile-centric,” 52% of YouTube viewing in the U.S. now occurs on TVs, and it’s a figure that continues to grow.
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