Get the latest gossip

TikTok and Influential Present the TikTok Influential Awards at Cannes Lions

TikTok and Influential held the TikTok Influential Awards to honor brand CMOs who have used TikTok as core to their strategy

Olivier Anrigo/Getty ImagesTikTok has been helpful in growing brands since its creation – which is why the app is choosing to present the TikTok Influential Awards. “Brands are continuously pushing the envelope and creating engaging, fun and impactful content that truly resonates with the TikTok community and drives action,” she said in a statement. At the two-hour awards ceremony at Influential Beach, TikTok stars on the app including Natalie Mariduena, Matt Steffanina, Steven He, Rapping Chef, Ian Boggs, Leo González, Avani Gregg, Madi Monroe, McKenzie Brooke, Ali Chebbani and Markell Washington presented awards to the top CMOs in 12 different categories: Vibey, Sheesh, Strong POV, Shooketh, GOAT, Main Character, Fire Green Flag, PeriodT, No Cap, Rent-Free and Drip.

Get the Android app